Scenario
Wealth managers & private client advisers
Provide clients with an additional liquidity option secured against valuable wine holdings.
For advisors & partners
Unlock additional value for your clients.
Jera works with advisors and partners to provide structured lending secured against fine wine, enabling clients to access liquidity without selling their assets.
Fine wine can play a more active role in client planning.
Many clients hold significant value in fine wine, yet it rarely forms part of a broader liquidity strategy. Jera enables advisers to incorporate wine-backed lending into financial planning without requiring clients to sell long-term holdings.
Who we work with
Partners across financial and wine markets.
Jera partners with a range of professionals who support clients with financial, investment and asset-related decisions. This includes:
- Wealth managers and private client advisers
- Family offices
- Accountants and tax advisers
- Investment advisers
- Wine merchants and brokers
- Storage providers and logistics partners
Why partners work with Jera
A complementary, not competing, offering.
Extend what you already offer with a structured liquidity solution for an underutilised asset and strengthen client relationships in the process.
Extend your offering
Provide clients with a structured liquidity solution for an underutilised asset.
Strengthen client relationships
Help clients access capital without disrupting long-term strategies.
Unlock overlooked value
Fine wine is often held as an alternative asset but rarely integrated into financial planning.
Complement existing solutions
Jera sits alongside traditional financing and investment strategies.
The challenge
Fine wine is often included in a portfolio. Rarely integrated into the plan.
Clients may hold substantial value in fine wine as part of their broader asset base, but accessing liquidity often requires a sale.
This can create timing challenges, tax considerations or disruptions to long-term investment objectives.
The opportunity
Bring fine wine into broader financial planning.
Wine-backed lending provides an additional option when clients require liquidity, allowing advisers to introduce a structured solution that preserves ownership while unlocking access to capital.
How it works
A clear, guided process.
A low-friction referral process. You introduce the client, we manage the assessment and funding, and keep you informed throughout.
- 1
Introduction
Introduce your client to Jera or share initial details with the team. No commitment at this stage.
- 2
Assessment
Jera works directly with the client to assess the collection and structure a facility appropriate to their needs.
- 3
Ongoing support
We manage the process from assessment through to funding, keeping you informed as appropriate.
Suitable clients
Types of clients to refer.
Jera is best suited to clients who:
- Hold fine wine collections or inventory
- Require short-term liquidity
- Prefer not to sell their assets
- Are financially sophisticated and asset-aware
- Meet minimum loan and quality thresholds
Example scenarios
Where partners introduce Jera.
Examples of situations where advisers and partners introduce Jera as part of a broader client strategy.
Scenario
Accountants & tax advisers
Help clients manage liquidity requirements without forcing sales that may not align with broader planning objectives.
Scenario
Wine merchants & brokers
Support collectors who require capital while preserving ownership of their collection.
Why Jera
Why advisers work with Jera.
Lending against wine requires expertise across valuation, storage, logistics, credit assessment and market access. Jera combines these capabilities within a single framework, enabling advisers to introduce a specialist solution with confidence.
FAQs
Common questions.
Answers to some of the questions advisers and partners ask most frequently. Full details can be found in our FAQs.
Do you work with advisers and intermediaries?
Yes. A significant portion of our business comes through professional introductions - wealth managers, family offices, accountants, and wine market specialists.
How do I introduce a client?
Use the contact form or speak to our team directly. We'll agree the level of involvement you want and take it from there.
What types of clients are suitable?
Clients holding fine wine collections or inventory who need short-term liquidity, prefer not to sell, and meet minimum loan and quality thresholds.
How involved am I in the process?
As much or as little as you'd like. We can manage everything end-to-end and keep you informed, or work alongside you throughout - your call.
How is the loan structured?
Each facility is assessed individually. Typical structures range from £100k+ at up to 60% LTV, over 1–3 year terms, with the wine held as collateral.
Do you provide updates during the process?
Yes - we agree the cadence and channel with you up front, and keep you informed as the facility progresses through assessment and funding.
